About Us

We are a group of Liverpool FC supporters who are against the current ownership (FSG) and their policies that have held us back. We formed in 2012 and ultimately started the FSGOUT campaign. In 2013 we started our YouTube Channel to bring up the issues and concerns we have about FSG, the committee, their policies and former chief executive Ian Ayre.

 

We feel that FSG have used financial fair play to hide their Moneyball strategies. The Moneyball thesis is simple: Using statistical analysis, small-market teams can compete by buying assets that are undervalued by other teams and selling ones that are overvalued by other teams. FSG are not short of money but have used this strategy to invest less and seek after commercial revenue to beef up their investments to make huge profits. The only table they are top of at Liverpool is the Profit Table. It seems to be a case of profit before success. Their transfer policies and wage caps have restricted our club, constantly looking for potential as supposed to proven players, with the intention of getting a better resale value. Since we highlighted snippets of the Court Documents, FSG's true intentions of buying the club have been shown.